I was inspired today by a tweet to quickly write about my ideas for measurement and how to behave as a marketer when things aren't going well. First, let me copy the tweet. Prof. Clark is an amazing follow that I highly recommend. https://twitter.com/bruceclarkprof/status/1343228909253513216?s=20 In his tweet Prof. Clark recommends we think of 5 issues when things aren't going well: - Importance - Time frame - Variance - Equation - Lever I don't immediately try to funnel my r
